Machines Unbound
Brand Activation
I worked together with women’s cycling apparel brand, Machines For Freedom, to create Machines Unbound. Machines Unbound is a team of women based in the Bay Area who have joined up to challenge themselves mentally and physically via the Grasshopper Adventure Series. In true Machines For Freedom spirit, they conquer challenges together. The best part about this team of crushers is that while being a unit, Machines Unbound is really more of an idea. An idea that will continue to grow with Machines For Freedom and with each individual girl as she sets and conquers goal after goal. It’s about being unbound by paved roads and perceived limitations. An idea that female riders, coast to coast, have been encouraged to join.
