RIDE CONCEPTS
Public relations
Ride Concepts is a young brand that launched with the outcast idea of being the first mountain bike specific footwear company. In 2022, it was time to hang with the big kids and I was handed the keys to direct, execute and measure a PR program. Working hand-in-hand with the marketing team, the PR program supported a go-to-market plan from seasonal launch through key campaigns. Print and online, endemic and non-endemic, national and international, the 2022 Ride Concepts product season made a lot of noise:
111 pieces of coverage
1.41M estimated views
7 editor’s choice awards
