SNowboarder magazine battle of the brands video showdown
Production
For five days in May, over 250 renowned icons of shred lapped Mt Bachelor’s Sunrise Chair sliding, launching, slashing, and stomping for the lenses of over 60 invited videographers. In addition to the daily edits released during the event on www.snowboardermag.com and the footage stacked for the requisite video parts, all of the best Superpark 16 action will be broadcast in SNOWBOARDER’s new Battle Of The Brands Video Showdown. Starting on June 18th, 2012 the Superpark 16 footage compiled by over a dozen renowned pro teams will be matched against each other in a head-to-head social media melee to see which company’s squad captured the shots most capable of winning over the public’s hearts, minds, and most importantly, computer monitors.