Launch and execute a multi-faceted PR program that in 2022 alone, established the young brand as an editor’s favorite with 111 pieces of coverage, 1.41M views and 7 editor’s choice awards.

Utilized aspirational imagery and strategic positioning to launch a new cycling computer in a competitive category.

Personalized story leads and strategic pitching have lead to national news coverage and endemic culture stories of this unassuming destination full of American West character and stunning outdoor recreation.

Pitched, authored and produced the cover feature of Issue 12.3, documenting Nevada’s impassioned individuals that work selflessly to revitalize former mining communities through outdoor recreation and trail building.